Commercial Real Estate Developments in California, Arizona, Hawaii, Nevada, Oregon and Washington.

About Us

About OC Live

The Corporation has been organized to capitalize on and maximize the unique opportunities in the commercial real estate market. OC Live’s model provides for the acquisition, development and operations of residential, commercial real estate properties and businesses. The Corporation principally plans to focus on hotels, restaurant venues and other income producing property types for its own accord. The Company plans to own and operate its assets utilizing in-house collection of experts. Additionally, through its established finance affiliate, OC Live plans to provide debt to accommodate third party purchases of commercial real estate and businesses similar to the assets that the Corporation holds for its own portfolio. The Corporation’s involvement in third party debt offerings will be that of an agency arrangement, whereby, the Corporation identifies qualified transactions and underwrites and funds the transactions under firm purchase take-out commitments from the Corporation’s finance affiliate.

OC Live is segregated into three principal businesses, A) Hospitality Development, Ownership and Operations, B) Restaurant Ownership and Operations and C) Other Residential and Commercial Real Estate Ownership and Operations. Within these asset categories the Company will maintain a minimum asset allocation and total allotment required for each primary business.

Within the commercial real estate sector, the Company will primarily focus on the hospitality subsector. In addition to ground up development of hospitality assets, the Company will focus on acquisition of existing hotels and renovation and reposition. OC Live intends to invest company resources principally in select service and extended stay hotels operated under well-known hotel brands such as Hyatt, Marriott and Hilton. The typical hospitality assets will be located in high barrier to entry locations such as coastal communities and major metropolitan locations in California, Arizona, Hawaii, Nevada, Oregon and Washington. Suburban locations will be considered if community demographics support investment. Boutique hotel investments are posssible in markets that offer opportunity for this type of asset. While boutique hotels may pose higher risks due to the fact that they are not part of a major hotel reservation system, they can result in higher returns for the Company because they do not incur the fees of a major brand license, if the local hotel market can support a property without a major hotel reservation system to drive revenues.

The Company also intends to develop restaurants that are operated as part of its food and beverage operations for its hotel assets. The Company's time horizon in any given asset is approximately five years with a maximum target hold of seven years and has a pre-investment exit strategy modeled and tested.

The Corporation may allocate resources in commercial real estate assets other than hotels and restaurants if there is sufficient opportunity to add value to the Company's overall performance. OC Live’s commercial capital will be limited to the purchase of operating properties, which may be distressed or stabilized properties that house or are adjacent to the Company’s hotel and restaurant facilities. OC Live's allocation to residential and commercial real estate assets will be substantially less than hospitality properties. The Company seeks to allocate no more than $100 million in other residential and commercial real estate.


We aim to preserve capital by delivering consistent returns across a diverse range of real estate assets and strategies. We think globally and act locally. We capitalize on tomorrow’s opportunities. We help develop hotels, multifamily, commercial products, ground-up, turn-around non-performing properties from independent to flag products.

We must uncover meaningful insights that transcend in today’s markets; but not alone. We collaborate with our clients to define opportunities together.

Our Team

David Cerboni

David Cerboni

Vice-President: COO Restaurant Operations, Ora, OC Live

David Cerboni, a California native, has more than 20 years of experience in Food & Beverage Hospitality and functions as the Chief Operating Officer. Working at Lamkone Industries for 15 years, he served multiple roles through this time aiding in the organizations growth and development. Some of these roles include Special Events Coordination, District Manager and eventually Managing Partner. With extensive experience providing consultation for opening restaurants, facilitating management training as well as creating strategic marketing for several operations, he has led various locations to noteworthy recognition within the corporation as well as within their communities. He is accredited through the University of Mississippi National Food Service Management Institute, which is recognized by the USDA.

David dedicates his free time to the Order Sons of Italy, West End Lodge in Rancho Cucamonga. The Sons of Italy is the largest and oldest organization for Italian Americans. David served as recording secretary from 2008-2009, and since 2010 sits as President of the Organization. His nomination to serve this organization stems from his unsurpassed commitment to the people with whom he collaborates. He has received proclamations for his work from Senator Bob Dutton, Congressman David Dryer, Assemblyman Mike Morrell, Rancho Cucamonga Mayor Dennis Michaels as well as the San Bernardino County Board of Supervisors.

Pedro Garcia

Pedro Garcia

Vice-President of Development/Design, OC Live

Mr. Garcia serves as Vice President of Development and Design for OC Live. Since May 2009 he has also served as President at G Design, Inc., where he provides contract services including the coordination of plan preparation for new and remodeled stores for both national and local brand-name operations; processes plans with pertinent government agencies to obtain construction permits; and provides construction supervision support to ensure the proper execution of construction work to corporate and owners standards by general contractors.

From Aug 2005 to May 2009, Mr. Garcia was the business development director and senior designer at Forward Architecture & Design, Inc. in Palm Desert, California. While there, he developed marketing strategies that resulted in securing several national and regional accounts, including Subway, Safeway and Vons stores in California and Mi Pueblo Markets in California and Arizona. He also designed for several commercial developers, including LUKO and Highland Development, for whom he designed one of the most successful Fresh & Easy stores in the Southern California Market.

From Feb. 2003 to Aug 2005, Mr. Garcia was project manager at Ziebarth Associates, Inc., in San Diego, California, where he designed and managed retail and office commercial projects, including several Popeye's restaurants in Imperial County, California; designed and managed Old Grove Marketplace Phase 2, a retail and food court center in Oceanside, California, which included Mission Federal Credit Union, Pick Up Stix and other regional and national tenants; designed Boney's Bayside Market, a high-end neighborhood grocery store, in Coronado, California, and the new flagship for locally owned Boney's markets in San Diego.

From September 2002 to February 2003, Mr. Garcia was a project manager at Manuel Oncina Architects, where he primarily coordinated with government agencies for the development of public library projects. He was instrumental in the design of the Mark Twain Library in Long Beach, the Encinitas library and NWQP, a senior and community center in Carlsbad, California.

From March 2001 to August 2002, Mr. Garcia was a job captain at Altevers Associates, a boutique architecture firm specializing in country club architecture. There, Mr. Garcia collaborated on the design and production of Royal Oaks Country Club clubhouse in Houston, Texas, a 40,000 square-foot development that included management offices, support areas and member facilities such as banquet rooms, restaurant, bar and members wine cellar. He also worked on several commercial developments for the Irvine Company in Orange County, California.

From August 1998 to March 2001, Mr. Garcia was an assistant designer at SGPA Architecture & Planning in San Diego, California, where he collaborated on several large-scale developments including Desert Ridge Marketplace in Phoenix, Arizona, and Mira Mesa Marketplace in San Diego, California.

Prior to 1998, Mr. Garcia had a successful practice for nine years in his native Mexico, where he designed and developed a number of commercial centers, private residences, community service projects such as the northern Mexico headquarters for the YMCA and a church prototype for the Catholic Diocese which was built in several low-income neighborhoods.

Mr. Garcia attended university at the Universidad Iberoamericana in Mexico and received a Bachelor of Arts degree in architecture.

Tony Verdugo

Tony Verdugo

Vice-President: Nightlife, OC Live

Tony Verdugo, who will head our customer relations department, is currently the Operation Director at Hard Rock Hotel in Las Vegas Nevada, and has been since October 2011, a consultant to several nightclubs in Wyoming, including The Beacon, Racks, and Sidelines. During this timeframe, he has also been the General Manager of Louisville Slugger's professional men's softball team. From December 2010 to October 2011, Mr. Verdugo worked on a reality television show called Runway Chronicles, in which he was held responsible for overseeing the entertainment division. From July 2009 to December 2010, Mr. Verdugo underwent a long-term recovery process from a debilitating illness. From Jan 2006 to July 2009, Mr. Verdugo consulted for several clubs on the famous Las Vegas Strip. His consultative efforts led to the reincarnation of the Palomino Club, the opening of Steve Wyrick's nightclub TRIQ inside of Planet Hollywood Hotel & Casino, as well as the creation of AM Las Vegas @ Forty Deuce inside of Mandalay Bay Resort & Casino. Simultaneously, Mr. Verdugo served as a co-publisher of Skinnie Magazine, where he gave direction for the Skinnie Vegas Tour, resulting in the strategic selection of the magazine's monthly centerfolds. From September 2002 to November 2005, Mr. Verdugo developed Club Seven's Alesium After Hours on the Las Vegas Strip, which was later demolished to pave way for the $7 billion CityCenter project. From Dec 1999 to August 2002, Mr. Verdugo converted a pre-existing French restaurant into what is now the longest running nightclub in Las Vegas history, known as the world famous Drai's After Hours. During this time period, he also appeared in numerous local and national publications including Playboy, Maxim and GQ, as well as making Jack Colton's list for the 31 Most Influential People in Las Vegas Nightlife. Prior to moving to Las Vegas, Mr. Verdugo's background includes owning and operating Club 5902 in Orange County, CA. This venue played an integral role in launching and catapulting the careers of several big names in the entertainment industry, such as Korn, Sublime, The Shrinkey Dinks (which went on to become Sugar Ray), Deftones, Social Distortion, Red Hot Chili Peppers, Pennywise, The Boo Yaa Tribe, Kid Frost, and John Huntington, the creator of Club Rubber and Pimp-n-Ho. At Club 5902, Mr. Verdugo used versatility in his marketing focus, creating a broadened following that not only created consistent profitability for his organization, but also ultimately ignited his subsequent career.

Mo Ghahari

Mo Ghahari

Vice-President: F&B Operations & Development, OC Live

Mr. Ghahari serves as Vice-President: F&B Operations & Development of OC Live. He founded and has run Imagine Beyond Productions, Inc., a custom catering and event planning company serving clients from San Diego to Santa Barbara, California, for the past five years. Imagine Beyond is dedicated to providing high quality gourmet cuisine and entertainment for events that it caters, and has rapidly become one of Orange County's premiere establishments in the catering and event planning industry. Mr. Ghahari's philosophy is to deliver true value for his clients while delivering experiences that are a true expression of his clients unique lifestyles and dreams.


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